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Article Focus: Taking action in a crisis
This month I’m going to shift from internal management to issues management, and our case study comes straight from the last few weeks’ headlines:
Day after day, we’ve seen pictures of Koreans jamming the streets to protest lifting of a ban on U.S. beef imports. The protests were inflamed
... More
Keywords: Commentary, Crisis & Issues Management
Article Focus: PR's growing gender gap
Anyone who has spent time lately in college classrooms speaking to students in public relations and communication disciplines has seen first-hand an unmistakable trend. The field is finding it increasingly difficult to attract male students. I have spoken .. More
Keywords: Commentary
Article Focus: Managing budget cuts
I’ve been friends for a long time with a guy we’ll call Marvin Blotnick. Marvin was flying home from Chicago the other day having spent a tough two days at a corporate senior management meeting. Marvin was stressed. He told me every executive at the meeting was asked to do scenario planning, which meant Marvin had to come back with two new budgets, one reflecting a 10 percent cut ... More
Keywords: Commentary, Organization Design, Resource Allocation
Article Focus: The importance of business in PR education
I recently joined thirty colleagues from the academic, agency and corporate worlds for a symposium co-sponsored by the Arthur W. Page Society and the Institute for Public Relations, organizations I currently serve as a trustee. The symposium was hosted for the third year at the Tuck School of Business ... More
Keywords: Commentary, Professional Development
Article Focus: Helping tacticians become strategists
Why do many CCOs I meet these days express frustration that their people are often viewed in their companies as tacticians, not strategists? Take the case of two people I know: Sid Lipschitz and Zelda Schpondulix, executives at the Acme Explosives Corporation. (Okay, the characters are composites and the company name requires credit to Warner Bros., but the situation is real.)... More
Keywords: Commentary, Organizational Design
Article Focus: Lessons from new recruits
I recently accompanied a group of 37 college students on a fact-finding trip to Atlanta. The purpose of the trip was to provide these students—mostly seniors majoring in Communication—a first-hand view of the world of corporate communications, a world they are about to enter as graduates. Observing that world through their young eyes ... More
Keywords: Commentary, Professional Development
Article Focus: How to do more with less
Based on recent work, Feldman & Partners has identified the following trends and insights that we believe will have serious and long-term ramifications on the world of communications. All observations link to the warning bells we now hear: the economy is tightening and many companies will be in for a rough ride. That means more potential crises, more tough issues and, unfortunately, pressure to do more with ... More
Keywords: Commentary, Trendspotting
Stepping up to the Gen Y Challenge
Article Focus: Managing and retaining the future workforce
Fortune magazine’s recent cover story on Gen Y is fair notice:
There are a lot of them and more are coming!
And many are coming into the world of PR.
GenY, estimated by recent census data at 70+ million, isn’t just the future of business, they’re here today forcing companies to adapt to their unique set of values and ... More
Keywords: Commentary, Professional Development, Organizational Design
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