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Perspectives

 

Trendspotting: The Communications Landscape

Based on recent work, Feldman & Partners has identified the following trends and insights that we believe will have serious and long-term ramifications on the world of communications. All observations link to the warning bells we now hear: the economy is tightening and many companies will be in for a rough ride. That means more potential crises, more tough issues and, unfortunately, pressure to do more with ... More

Keywords: Commentary, Trendspotting

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Stepping up to the Gen Y Challenge      

Fortune magazine’s recent cover story on Gen Y is fair notice:

There are a lot of them and more are coming!

And many are coming into the world of PR.

GenY, estimated by recent census data at 70+ million, isn’t just the future of business, they’re here today forcing companies to adapt to their unique set of values and ... More

Keywords: Commentary, Professional Development, Organizational Design

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