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Organizational Assessment Guide...
Looks at such critical issues as alignment of communications needs with business strategy; inventory of needs vs. staff size and productivity requirements; functions that should be centralized vs. decentralized; talent assessment; cultural barriers to success; and industry best practices.
Structuring the Function…Designed specifically for VC firms investing in new businesses and seeking to find the best way to structure the communications function. Process keeps a keen eye on need to be lean while quickly making possible the company’s ability to build its brand and earn a compelling, differentiated position in the marketplace.
The First 100 Days for a CCO…
The first thirty days for a new head of communications are typically spent singularly focused on learning the organization and building relationships. By the second month, the time is right to conduct a thorough audit to help assess structure, goal alignment, talent and how resources are deployed. What’s your reputation among key stakeholders? Are your external resources delivering maximum ROI? Will you soon deliver a new communications roadmap to your senior management? We can help and provide you the fact-based analytics needed to give you the confidence of sound decision-making.
Budgeting & ROI Guidebook and Protocol…
This tool helps to answer such critical questions as: What’s the right staff size? What work should be done in-house or by agency partners? How do you fund each of your individual line items? How do you measure their value? Through a variety of resources and substantial personal experience, we’ve developed the Budgeting & ROI Guidebook and Protocol that can help us come to the right economic recommendations for your company.
Agency Deployment Review…This process thoroughly and sensitively audits the scope of work being done by each agency, the mandate each agency has, the metrics that are (or are not) in place, the firms’ interpretations of their priorities and any areas where there’s either synergy or overlap with other firms. The deliverable is a report that makes clear where the client’s money is going and provides recommendations for enhancing ROI.
Getting the Most from the Client-Agency Partnership Program …
This program helps drive focus, communications and impact for companies with retained agencies. Rather than adding a layer of complication, the institutionalizing of protocols and processes in client-agency partnerships actually helps assure minor issues never percolate into big problems and helps teams focus on priority work to realize their business objectives. The process includes having each team (client and agency) commit what their priorities for success are; institutionalize regular two-way feedback in which both teams get reviewed; quarterly business review sessions to be sure all work remains tightly focused; and so on.
Team Impact & Performance Program…
This program is designed to enhance the impact, effectiveness and overall performance of a company’s communications team, regardless of how dispersed they may be. In our years of working with agency and client teams throughout the U.S., Europe, Asia and Latin America, we have come to identify critical success factors that help assure maximum results; we apply this through our Team Impact & Performance Program. At the core of what’s required is regular calibration of priorities; assessing global vs. national needs; prioritizing barriers to success and then tackling them; ensuring clarity of responsibilities and then maintaining accountability; and ensuring communication and consensus among team leaders. Technology plays a key role in achieving what is often a cultural challenge.
Finding the Best Agency For You…The process of finding the right agency is so important and unfortunately it often gets done either too informally or via such rigid protocols that human intangibles, often the key differentiator in a successful relationship, get lost. Our facilitation of this process, based on many years of experience, helps ensure a successful outcome. We let you see how a firm approaches the opportunity, the passion it exerts, the ways in which it leverages its institutional knowledge, the commitment being made by management, the cultural fit, and so on. These are the critical success factors to the partnership.
Talent Development…
To meet the development needs of growing communications organizations, Feldman & Partners offers three customized training modules. Each session has the capacity to be adapted in size and scope to the needs of the organization. Because we teach a graduate level course in corporate reputation at USC and have also led department, offices and worldwide companies, we can bring unique talents and experiences to your classroom. Every session is highly interactive and substantively focused on your current business issues.
- Driving Corporate Reputation Through Strategic PR
- Three Tracks to Great Public Relations
- Getting the Most Out of Your Agencies
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